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Home News Ubisoft Aim To Be No.1 Third Party On Wii U

Ubisoft Aim To Be No.1 Third Party On Wii U

Published on April 3, 2012 by

Tony Key, senior vice president of sales and marketing at Ubisoft has stated the company has its eyes set on being the number one third party publisher on the Wii U.

When interviewed by Gamasutra, Key mentioned, “We have big plans for Wii U. Our intention is to be the number one third-party on Wii U, just like we were on Kinect and just like we were on 3DS.”

He continued, “We’ve always had a really close relationship with Nintendo so I’d venture to say that we did have an advantage in getting dev kits earlier than other people. I’m not saying we got them earlier than everyone, but I do think we got them early.”

So is it important to get kits early? “If you’re lucky, by the time you get a dev kit and by the time you get to launch, you’ve had a chance to build something good because, generally, by the time the dev kits show up — between that time and launch — it’s not enough time to make a whole game. You’d better be pretty far along in your ideas before that thing shows up,” he said.

Ubisoft have already confirmed a number of promising looking games for the Wii U; Tom Clancy’s Ghost Recon Online, Killer Freaks from Outer Space and recently announced Assassin’s Creed 3. However while the company have always delivered games for new systems, (most recently the Vita, 3DS and Microsoft Kinect) only a handful have been of high quality with the rest simply been titles ported from existing consoles orĀ  just unimpressive in general.

Assassin's Creed 3 is already looking fantastic. Hopefully the Wii U version won't disappoint

At least the company has plenty of ideas though and it’s always been the case with previous hardware. Key uses the Wii as an example of how interest would develop and lead to other projects, “That’s what happened on the Wii; we were so engaged with it after getting the kits for Red Steel that suddenly Rayman came out of that, and before you knew it we had seven titles in the launch window because the dev studios got so excited about the hardware.”

Will UbiSoft back up their claims with quality content come the Wii U launch? Here’s hoping we don’t get a repeat of the 3DS launch and instead get some great reasons to pick up the new console.

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