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Electronic Arts Up For Sale?

Published on August 16, 2012 by

Unexpected news to say the least

It has been reported by the New York Post that Electronic Arts is exploring the possibility of a sale as the company struggles to grow its business amid competition from free online gaming sites.

The paper reported EA has been approached by private-equity giants KKR and Providence Equity Partners about striking a potential deal. Representatives for EA haven’t been immediately available for comment.

EA, the company behind such popular video games series as “FIFA” and “Madden NFL” had a market value of $4.17 billion as of Wednesday’s close. The paper quotes a source familiar with the company saying EA would do a deal at $20 a share.

EA has reported disappointing results in recent periods as a slump in sales of console videogames has hurt margins. This isn’t helped by the increased competition it faces from free-access online games.

The company is looking to transform its business model to better compete against rivals such as Zynga.

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2 Comments  comments 

2 Responses

  1. Aaron

    Maybe hopefully just maybe this will lead to the return of NFL 2K series. If this happens

  2. Faz6198

    I ll buy it all for a pound. Deal?

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