Codemasters have announced they will move on from the action genre and instead focus solely on racing games. Along with this new single genre focus, the publisher will launch a new label, Codemasters Racing. It’s not dramatically new, but at least it gets the message of what sort of games they produce across.
Communications chief Rich Eddy explains, “We have kept our reputation for delivering best-in-class racing games. And best-in-class racing games is now our razor focus going forward. In racing, we are No.2 in Europe and that’s not good enough. We want to take racing games across multiple platforms and genres. So that players can play anytime, anywhere and on any device.”
How convinced are they about their moving to driving titles? “Racing is our DNA, it is our heritage, it is our specialisation and it is our absolute focus going forward.” he went on. The publisher are currently working on titles in the Dirt, GRID and F1 series so there’s plenty to look forward to.
This follows the less than impressive launches of shooters Operation Flashpoint: Red River and Bodycount last year.
Along with this, Codemasters Racing also announced a new online hub called Racenet. This is a free community service that will provide users with a main profile that will work across all future Codemasters racing titles. Players can take part in additional in-game events and even win extra content. Nice.
New label or not, it seems the company are set to deliver the best racing experiences this year starting in May with Dirt: Showdown.